DE PERE, Wis. (WFRV) – Festival Foods is celebrating the peak of cherry season with the largest cherry display in company history, a massive mountain of fresh cherries on display at its De Pere location.
The display, unveiled Wednesday, measures nine feet wide, 30 feet long, and six feet tall. Each cherry was hand-picked from Pacific Northwest orchards.
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Shoppers who can’t make it to the store can view the display on Festival Foods’ social media pages and enter a contest by commenting their guess on how many cherries make up the display. The four closest guesses will each win a $50 Festival Foods gift card.
The event celebrates what the company calls “summer’s sweetest harvest,” in partnership with Superfresh Growers — a leading grower and shipper of Northwest cherries — and Crazy Fresh, a produce partner to Festival Foods.
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Described as “the diamonds of summer,” each cherry was grown and harvested by family farms in the Pacific Northwest. Dave Gleason, horticulturist and grower with Superfresh Growers, was on-site Wednesday until 5 p.m., offering samples and answering questions from curious shoppers.
“We couldn’t be more excited to bring this spectacular cherry display to De Pere,” said Andrew Brehmer, Senior Director of Produce & Floral at Festival Foods. “It’s a testament to our commitment to celebrating high quality seasonal produce. Working alongside Crazy Fresh and Superfresh Growers, we’re proud to highlight the story and quality behind every cherry.”
