Pressure from the Trump administration to end diversity, equity, and inclusion programs and economic uncertainty surrounding President Donald Trump’s proposed tariffs led to a cutback in corporate sponsorship of Pride events nationwide.
Mastercard is the latest to pull sponsorship for the New York City Pride March on June 29, joining PepsiCo, Nissan, Citi Bank and consulting firm PricewaterhouseCoopers, The Wall Street Journal reported Tuesday.
Other Pride events in recent weeks have lost key sponsors, including Anheuser-Busch InBev in St. Louis and beverage company Diageo in San Francisco. Diageo will sponsor other U.S. Pride events this year through its Smirnoff brand, a spokesman told the Journal.
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