MILWAUKEE, Wis. (WFRV) – The Milwaukee Public Museum won’t just be in a new location come 2027, it will have a different name and logo when it moves to North Sixth Street and West McKinley Avenue in downtown.
The Nature & Culture Museum of Wisconsin will become the new name for the state’s natural history museum as it continues its mission to explore the relationship between humans and the environment over time.
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The most visited museum in the state, the attraction will continue to collect and display antiquities and items from Wisconsin’s 72 counties. The nearly 150-year-old museum’s new name was created in part to highlight its statewide influence and identity.
“Our new museum’s name, the Nature & Culture Museum of Wisconsin, honors the work we’ve been doing for nearly 150 years—sharing the intertwined stories of our natural world and the diverse cultures that shape it,” President and CEO Dr. Ellen Censky said via a release.
Milwaukee Mayor Cavalier Johnson concurred, expressing both excitement over the new name and continued gratitude that the museum continues to attract large numbers, roughly 500,000 visitors to the city annually.
“We’re incredibly fortunate to have Wisconsin’s largest natural history museum and the
state’s most visited museum, located right here in Milwaukee,” Mayor Johnson said via a release. “This new name and brand will only further enhance the Museum’s prominence as a statewide institution, and Milwaukee’s reputation as a premier tourist destination.”
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The museum holds more than four million items from nature and objects to represent worldwide cultures throughout history.
More details on the rebrand are available on the Milwaukee Public Museum website.
