MILWAUKEE, Wis. (WFRV) – The Green Bay Packers and Verizon Wireless announced a new partnership on Tuesday, just two weeks before the NFL Draft, enhancing the cell service in and around Lambeau along with helping Wisconsin veterans.
According to a release, the duo’s new partnership will last seven years, and improve cell service in the Lambeau Field area just in time for hundreds of thousands to arrive for the 2025 NFL Draft.
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The partnership is also promoting innovation, community support for the area and making the nationwide phone provider the official 5G partner of the Green Bay Packers, as Verizon provides operational support for the team.
In addition to that, the duo announced an initiative to relieve $3 million in debt for Wisconsin veterans in the next two years, with the first $1 million to be handed out in the following weeks. This comes after Verizon invested $1 million a year ago to forgive veteran debt in Wisconsin.
Green Bay Packers
Green Bay Packers
“Verizon is proud to expand our commitment to Wisconsin’s veterans, building on our previous $1 million investment,” Great Lakes Market President Andrew Brady said via the release. “Our dedication to veterans is unwavering, and we are excited to leverage our partnerships to further enhance their wellbeing.”
As for changes in and around Lambeau, there are many, including permanent and temporary infrastructure to provide capacity for better phone coverage at the draft, along with new naming rights for spaces in and around Lambeau Field.
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“We’re providing the Packers with the abilities to reach for further innovation, putting this team at the forefront of stadium technology throughout the NFL, all while fans receive great game day service,” Brady said via the release.
The upper concourse will now be named the Verizon Loft, including a charging station and full bar. The cell service enhancement comes with permanent investments, as Verizon invests over $21 million into permanent upgrades and 5G Ultra Wideband Coverage in Green Bay.
